How To Calculate Average Revenue Per User
The total amount of recurring revenue that your business brought in for the month.
How to calculate average revenue per user. Calculated as total revenue divided by average subscribers arpu offers significant insights into profitability and revenue generation capability. Here are the items that you should include in your arpu calculations. Average revenue per user arpu is a tabulation of all revenue coming in from your active users divided by the total number of customers that revenue came from. Arpu total revenue generated during period number of users during same period.
For example let s say you generated 500 in revenue last month and had 1 000 active users. Average revenue per unit. Average revenue per user vs. Average revenue per user is a non gaap metric that is most commonly reported by digital media companies social media companies and telecommunications companies to determine revenue generated per user.
How to calculate average revenue per user.