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Revenue also referred to as sales or income forms the beginning of a company s income statement and is often considered the top line of a business.
Revenue definition business management. Revenue is the value of all sales of goods and services recognized by a company in a period. Revenue management flips that concept around and instead looks at what the customer is willing to pay for a certain product what margin you wish to have and based on that decide what the product can cost to manufacture. This is especially important for enterprise business reliant on. The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack.
Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro market levels and optimize product availability and price to maximize revenue growth.
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