Revenue Generation Model Of Zomato
Zomato is well known throughout the country and has also managed to venture into many international markets over the years.
Revenue generation model of zomato. Zomato also started with online food. The key components or elements of the zomato business model are disentangled below to understand the management of its operations and revenue generation. Foodtech unicorn zomato announced its financial results for the fy2019. Zomato is an indian restaurant search discovery and an online food delivery service the foodtech unicorn was founded by deepinder goyal and pankaj chaddah in 2008.
The value proposition of zomato. Now after going through different aspects of zomato business model the time has come to delve into its revenue generation strategies how does zomato make money. Restaurant listings advertising. Zomato business revenue model.
The business model of business is aimed at creating unique value for its customers. Zomato open with only listing restaurants static menu and getting reviews from users about the food served and their experience this created a atmosphere for consumers and food point and advertising and sponsored listing of restaurant are the main revenue earning plan. Zomato s revenue took a significant leap this year as its valuation increased from 68m in the financial year of 2018 fy18 to 206 m in the financial year of 2019 fy19. It currently operates in 10 000 cities in 25 countries including usa india australia brasil new zealand.
Today zomato has multiple revenue channels besides online ordering which most consumers would be familiar with.