Revenue Loss Of Pubg
Won t derail tencent s impressive growth since it only generated 4 of its revenue outside of mainland china last year.
Revenue loss of pubg. The move resulted in a loss of at least 33 million active subscribers. India a key pubg mobile market banned it and multiple other games. Most of this revenue is derived from in app purchases. But when it comes to revenue indian mobile application users aren t known to be big spenders.
We do not expect a significant material impact on tencent s revenue as india only accounted for 3 of the pubg mobile s overseas revenue in the past year lisa hanson president of market research firm niko partners. Notably the app store accounts for 80 of all its revenue. The revenue generation of the banned apps from the indian users is estimated at 200 million per year. On their own the loss of pubg mobile in india or wechat in the u s.
Pubg mobile developer tencent has incurred a loss of 34 billion in terms of market value two days after it was banned along with 117 other chinese apps by the indian government. 4 tencent reported a nearly 42 billion loss in market value in just two days following the indian government releasing its ban list. For pubg mobile alone the revenue loss is estimated at 100 million usd a year. In fact it was predicted that honor of kings would surpass pubg mobile in revenue due to the indian government banning the game along with 117 other chinese applications on sept.
Despite making up pubg s largest user base spending is less than 5. The country accounts for 52 of pubg revenue followed by the us which accounts for 14. Fortnite s loss pubg s gain this amount was about 81 percent higher than the 36 million spent in rival fortnite from epic games on ios. India may have been pubg corp s biggest market in terms of number of users but its revenue share from the country stood at a puny 1 2 of global revenues according to sensor tower.
Its second biggest market is the us with 13 6 of revenue and japan is third with 5 5. For pubg mobile alone the estimated revenue loss is estimated at 100 million a year. The revenue generation of the banned apps from indian users is estimated at 200 million usd per year.