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The exact wording may vary but you can look for terms like gross revenue gross sales or total sales this figure is the amount of money a business brought in during the time period covered by the income statement.
Gross revenue on income statement. Total revenue aka total sales sales revenue gross revenue your total revenue is all the money that has come into your business. The first line on any income statement or profit and loss statement deals with revenue. And subtract them from each other rather than to forecast future gross profit directly. Revenue also referred to as sales or income forms the beginning of a company s income statement and is often considered the top line of a business.
A company s gross income found on the income statement is the revenue from all sources minus the firm s. So as a business owner you will want to think carefully before offering deep discounts.
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