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Taken together with other business metrics such as revenue per converter and conversion rate.
Revenue per visitor formula. Why is revenue per visitor important. Revenue per visitor or rpv is a highly effective way to measure how your online sales are performing. The revenue per visitor metric lets you track the total amount of revenue generated per single visit to your online store. Total revenue total unique visitors.
February 2 2018. Formula revenue generated by visitor a revenue generated by visitor b revenue generated by visitor n total number of visitors. As a hypothetical example if your revenue for the month of january is 10 000 and your site receives 2 000 visitors your rpv would be 10 000 2 000 or 5 per visitor. Definition formula best practices.
Revenue per visitor is calculated by simply dividing the total revenue earned during a given time period by the number of visitors during the same time period. Example of kpi target.
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